So your an entrepreneur and just launched your business and unfortunately haven no money to invest in getting someone to assist you with particular areas of the business. You have your strengths and you are currently focused on those areas as your unsure how to go about starting your weaker areas.
Don’t be so hard on yourself, no business became successful with only one person carrying the who weight of it all on their shoulder. So this blog is looking to provide you with some great free learning resources to help you in particular areas of your business.
One of the most important things is Continuous Professional Development (CPD). It’s even more important now for you to ensure you focus on learning. Everyday learning
keeps your brain active and helps to bring in new business ideas. There are some great source of free learning on-line as well as some very low cost ones for business enterprise support.
One of the main source of learning for Solopreneur are webinars. Webinars are seminars available via the web. I’m a big advocate of webinars and once you sign up to a few it becomes very addictive. Be sure to attend only the webinars that you need knowledge on.
A great way to find webinars on your specialists areas is to get a list of the key influencers on those topics. For example when searching for an expert on Facebook Marketing, Amy Porterfield comes up first on Google. By following them or liking their pages and even subscribing to their newsletter you will be able to get exclusive updates, tips and know how’s. I attended one of her webinars and then decided to invest in one of her courses called Jumpstart to Facebook. Sometimes the webinar session gives you a great start to get a project going and sometimes provides that perfect learning package that addresses your further business development tools.
Twitter is a fantastic social media platforms for searching for marketing and social media webinars. Use #webinars to find the specific areas that interest you.
I understand how addictive it can be and FOMO is a real thing. So you sign-up to every webinar because the ‘fear of missing out’ gets you. Please remember this…
For those that prefer course based learning, Alison provides free courses on subject areas ranging from human resources to IT and technology. ALISON provides over 750 free online diploma and certificate courses in a range of different categories. The course categories include: business and enterprise skills courses, digital literacy and IT skills courses, personal development and soft skills courses, languages, health and safety and compliance courses, health literacy courses, financial and economic literacy courses and courses from various schools’ curricula.
If digital design is your main focus and you have basic knowledge then Lyndia.com provide a access to endless online training videos and tutorials. lynda.com is one of the leading online learning company that helps anyone learn business, software, technology and creative skills to achieve personal and professional. They prove a FREE trial version as well as a monthly subscription with unlimited access to all courses. You can cancel your monthly direct debits at anytime once you have completed the tutorials of your choosing.
If your a visual learner and images and videos really work for you then Pinterest is a great source. Pinterest is an online pin board, a visual take on the social bookmarking site. Unlike other social bookmarking sites it content shared on Pinterest is driven entirely by visuals. If you’ve never heard of Pinterest I definitely recommend checking them out and creating a new account. You can create a Pinterest for business account for free.
Learning wise Pinterest provides tons of step-by-step guides, infographics and educational blogs sites posted by others. You can find information on virtually any subject from Blogging for business, to inspirational quotes and website building.
YouTube and Vimeo are two key players in the rapidly developing realm of web-based video hosting and sharing sites that are expanding the reach to teaching, learning
and research. They offer a wealth of opportunities for learning, sharing and collaborating over developing education-based networks. You can virtually type in how to do keywords and a video tutorial comes up. So if you learning by observing then the use of FREE You-tube subscriptions are a great start. As anyone can upload content on You tube it is important to do your research on the person providing the information to assess its credibility.
Building a successful business is typically done by trial and error, with many hurdles along the way. And when your a Solopreneur, every day involves making mistakes and learning something new. To ensure you make the least mistakes as possible, learning new skills is core to taking your business to the next level. Part of my business goals for each week involves a number of hours that I call ‘learning business hours’. It keeps me focused, passionate and excited as I’m learning new skills on a daily basis that support my business development plan. I highly recommend marking out at least 30-45mins of learning per day for every day you work. The investment you put into your knowledge pays the best interest in your business.
“Education is the most powerful weapon we can use to change the world”
– Nelson Mandela –