So you have your business idea and are all ready to go ahead with your digital marketing using social media platforms. To get started on which platforms are most suitable for your business you need to firstly research where your target audience hangs out online and the most engaging time to connect with them.
Did you know that Facebook continues to be the best social network to set up camp on as a business? It’s an absolute no-brainer to be on there. Your Page is an extension of your business. It’s an easy way to share updates and more with the people who matter most. It’s ready to help you engage your customers on desktop and on mobile using organic reach and paid advertisement.
So you’ve decided that your target audience are mainly on Facebook so you need to set-up a Facebook Business Page. First of all you need to have a Facebook profile to be able to create a Facebook Business Page. Follow the 4 steps on how to create a Facebook Business Page below to get started:
This section will also be where your business page will appear after you have created it. Also if you’ve been given a role on someone else’s business page the list of business name will be listed within the ‘Use Facebook as’ section.
If your business will primarily be online you need to think about what your business will be providing, such as a product or a service. For consultancy based services such as coaching, mentoring and business advise then the category to select is ‘Company, Organisation or Institution’ option.
This section will then take you to select another category where you can specify your industry or sector of your business. Your business address if you have premises or the address the business is officially registered at should be provided. Should you be home-based and not wish to enter your home address the address can be as brief as ‘Leatherhead – Surrey’.
Your Facebook business page has now been set-up. You will be the administrator and are in control of the content and settings with the use of your Page Admin Tools found on your Page. There is also an option to add others to help you manage your Page within your Settings.
Remember you do not have to publish your page until you have entered all the essential business information and linked it with your website should you decide on having one at the start of your launch. Now that you have created your Facebook page,