The word content is thrown around so many times and now used by all online entrepreneurs whom are not all experts marketers but understand its importance in the digital marketing space. Entrepreneurs are being told on a daily basis that in order to attract new clients to opt-in into your email list you must provide content that they crave and will help them with their pain-points and goals. So what is content exactly and why is it so important?
What is content marketing?
Content marketing can be both a communication and information that has been created specifically for its audience in order to help deliver valuable information. The value of the content is perceived by the customer in relation to their needs and helping them to solve a problem or gain new knowledge.
This is why content is the king and context is queen. I see so many creating content after content and wondering why the readership of their blog post or viewers of their online video series is not getting the traction it deserves. What many forget to do is create content that has context.
Context is defined as “The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully assessed” by Google’s online dictionary.
In other words context marketing helps provide interesting, educational material to engage a prospect and encourage him or her to move onto the next phase of the sales process.
Content without context doesn’t create any added value, not for the sales person and – even worse – certainly not for the potential buyers. By creating content context you will be able to generate new leads and sales, encourages engagement, and can add value to your products and services.
Types of ways to deliver content
The content you can create it’s self can be delivered in various ways via a blog post, your social media updates, video tutorials and in within the emails you send out to your customers.
The beauty of content marketing is that it’s not a one size fits all, and dependant on what you have to deliver and what works best for your brand you can also provide valuable content in the following ways:
· Webinars is a presentation, lecture, workshop or seminar that is transmitted over the Web using video conferencing software. A key feature of a Webinar is its interactive elements: the ability to give, receive and discuss information in real-time.
· Online Live face-to-face training: is slightly different to webinars as it does not provide any other source of information than the host delivering it verbally. With the availability of being able to do live to the word by hitting that live button you can deliver content in real time to an audience that yarns for real and authentic engagement.
· Online courses is content material that have been created with the basis of teaching your audience something new or as a refresher. The consumer can access your content online time with remote access anywhere that provides internet connectivity. The course is hosted in an online space that you provide login details to your customer. This doesn’t require any engagement by the content creator.
· Email course: is similar to online course and instead of being hosted on a site the course material is sent out via an auto responder to the persons email box.
How to find content your audience crave?
So how to you go about finding what your audience crave? Here are the five places to look:
1. Buzzsumo lets you search for the best performing content for a given keyword, including the number of social shares the piece received. It’s a great way of seeing what’s done and what’s popular.
2. Facebook Group is essentially a community, within the Facebook platform that shares a common interest or goal. Join groups that your target audience will hang out in to find help, support and tips. Introduce yourself, provide value and build authentic relations before going in gun hoe and promoting your business.
To learn more read 8 steps building authentic relationships within Facebook groups and also don’t forget to grab your list of the 30 Facebook business groups to join now.
3. Google Trends: One of the most undervalued yet best tools for tracking trending content and topics across the Internet, Google Trends looks at the trends in Google searches around the world. Considering that most people use Google for Internet search, Trends provides a pretty accurate gauge on what is or isn’t hot right now.
4. Reddit: One of the best places to discover trending content around the Internet. From articles and memes, to jokes and recent world news, Reddit aggregates trending content making the Internet rounds. Posts are up voted or down voted, which pushes the most popular content to the top of its front page.
5. Quora is an online community site of people who specialize in their specific fields and industries, providing knowledge to people who want to learn more on anything from woodworking to venture capital. Quota is a great place to inspiration for the next big trending content piece, as well as for pinning down what people are actually interested in right now.
So remember instead, of focusing on the quantity of your content marketing focus on creating unique, high-quality and utterly authentic content that is entertaining, useful and interesting for consumers will get you the crown.
Need some content inspiration?